Zager, Michael. <br/><br/>
Writing music for television and radio commercials  a manual for composers and students 
Michael Zager. 
 - Lanham, Md.  Scarecrow Press  2003. 
 - xii, 137 p.  ill.  28 cm.  1 sound disc (digital ; 4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/>Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials. 
<br/><br/><label>ISBN: </label>0810847221 (pbk.) 9780810847224 (pbk.) 
<br/><br/><label>LCCN: </label>2002156067 
<br/><br/><label>Nat. Bib. No.: </label>GBA548046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television music--Instruction and study.<br/>Radio advertising<br/>Television advertising<br/>Radio music--Instruction and study.
<br/><br/><label>LC Class. No.: </label>MT67  / .Z34 2003 
<br/><br/><label>Dewey Class. No.: </label>781.5413  / Z18w