TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David l.
TI  - Marketing contemporáneo
SN  - 9786074817126
PY  - 2012///
CY  - México
PB  - Cengage
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -