Boone, Louis E. <br/><br/>
Marketing contemporáneo 
Louis E. Boone. 
 - 15th ed. 
 - 1 v. (various pagings)  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9786074817126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing