Kotler, Philip, <br/><br/>
A framework for marketing management 
Philip Kotler, Kevin Lane Keller. 
 - 3rd ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2007. 
 - xxii, 360 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131452584 9780131452589 
<br/><br/><label>LCCN: </label>2005056450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874f3