Internet marketing in hospitality
Cox, Barbara G.
creator
Koelzer, William
text
nju
Upper Saddle River, N.J
Prentice Hall
c2004
2004
monographic
eng
xiv, 322 p. ill. 24 cm.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Barbara Cox, William Koelzer.
Includes index.
Hospitality industry
Data processing
Hospitality industry
Management
TX911.3.E4 C68 2004
647.940285 C8771i
0130984752
9780130984753
2003021913
http://www.loc.gov/catdir/toc/ecip049/2003021913.html
http://www.loc.gov/catdir/toc/ecip049/2003021913.html
031002
20160527200754.0
284071