01532nam a2200301Ia 4500 284071 OCoLC 20160527200754.0 031002s2004 njua 001 0 eng 2003021913 0130984752 9780130984753 (OCoLC)53231196 (OCoLC)55502000 PUXA TX911.3.E4 C68 2004 647.940285 C8771i 22 Cox, Barbara G. Local 81660 Internet marketing in hospitality Barbara Cox, William Koelzer. Upper Saddle River, N.J. Prentice Hall c2004. xiv, 322 p. ill. 24 cm. Neteffect Series Local 142155 Includes index. Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages). Hospitality industry Data processing. Local 112472 Hospitality industry Management. Local 112472 Koelzer, William Local 121059 Table of contents http://www.loc.gov/catdir/toc/ecip049/2003021913.html 204943 204943 0 0 ddc 0 647_940285000000000_C8771I 0 evl 311630 10 10 1 2016-05-27 gift 414197 0 647.940285 C8771i 80000002335001 2016-05-27 00:00:00 r:284071 6