TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
T2  - The Mc Graw-Hill / Irwin series in marketing
SN  - 0072497203 (alk. paper)
AV  - HF5429 .L4828 2004
U1  - 658.87 21
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Retail trade
KW  - Management
KW  - Local
N1  - ESTE LIBRO INCLUYE UN DISCO; The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service
ER  -