Levy, Michael. creator Weitz, Barton A. text mau Boston McGraw-Hill Irwin c2004 2004 5th ed. monographic eng

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xxxv, 775 p. col. ill. 26 cm. 1 CD-ROM (4 3/4 in.) The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service. Michael Levy, Barton A. Weitz. ESTE LIBRO INCLUYE UN DISCO System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive. Retail trade Management HF5429 .L4828 2004 658.87 L6681r5 0072497203 (alk. paper) 007249722X (CD-ROM) 0072553928 (text & CD-ROM) 9780072553925 (text & CD-ROM) 2002044483 021203 20160527200753.0 284067