01914nam a2200313Ia 4500 284067 OCoLC 20160527200753.0 021203s2004 maua 000 0 eng 2002044483 0072497203 (alk. paper) 007249722X (CD-ROM) 0072553928 (text & CD-ROM) 9780072553925 (text & CD-ROM) PUXA HF5429 .L4828 2004 658.87 L6681r5 21 Levy, Michael. Local 125409 Retailing management Michael Levy, Barton A. Weitz. 5th ed. Boston McGraw-Hill Irwin c2004. xxxv, 775 p. col. ill. 26 cm. 1 CD-ROM (4 3/4 in.) The Mc Graw-Hill / Irwin series in marketing. Local 178767 ESTE LIBRO INCLUYE UN DISCO The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service. System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive. Retail trade Management. Local 158812 Weitz, Barton A. Local 188088 204939 204939 0 0 ddc 0 658_870000000000000_L6681R5 0 evl 311599 10 10 1 2016-05-27 gift 414199 0 658.87 L6681r5 89780072553925 2016-05-27 00:00:00 r:284067 6 0 0 ddc 0 658_870000000000000_L6681R5 0 evd 311603 10 10 1 2016-05-27 414200 0 658.87 L6681r5 80000002335035 2016-05-27 00:00:00 r:284067 3 CD