01830nam a2200289Ia 4500001000700000003000600007005001700013008004100030010001700071020002800088020002400116020003100140020003400171050002400205082002400229100002600253245005700279250001200336260003800348300005800386490005700444500003200501505069700533538024501230650003701475700002801512284067OCoLC20160527200753.0021203s2004    maua          000 0 eng    a  2002044483  a0072497203 (alk. paper)  a007249722X (CD-ROM)  a0072553928 (text & CD-ROM)  a9780072553925 (text & CD-ROM)00aHF5429b.L4828 200400a658.87bL6681r52211 aLevy, Michael.2Local10aRetailing managementcMichael Levy, Barton A. Weitz.  a5th ed.  aBostonbMcGraw-Hill Irwincc2004.  axxxv, 775 p.bcol. ill.c26 cm.e1 CD-ROM (4 3/4 in.) 4aThe Mc Graw-Hill / Irwin series in marketing.2Local  aESTE LIBRO INCLUYE UN DISCO0 aThe World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.  aSystem requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive. 0aRetail tradexManagement.2Local1 aWeitz, Barton A.2Local