Retailing management
Michael Levy, Barton A. Weitz.
- 5th ed.
- Boston McGraw-Hill Irwin c2004.
- xxxv, 775 p. col. ill. 26 cm. 1 CD-ROM (4 3/4 in.)
- The Mc Graw-Hill / Irwin series in marketing. .
ESTE LIBRO INCLUYE UN DISCO
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.