TY  - BOOK
AU  - Russell,Thomas
AU  - Kleppner,Otto
AU  - Mues Zepeda,Astrid
AU  - Whitehill King,Karen
AU  - Lane,W.Ronald
TI  - Kleppner: publicidad
SN  - 970260642X
PY  - 2005///
CY  - México
PB  - Personal Education
KW  - Advertising
KW  - LEMB
N1  - Translation of: Kleppner's advertising procedure, 16th ed; Includes bibliographical references and index
ER  -