TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Investigación de mercados: un enfoque aplicado
SN  - 9702604915
AV  - HF5415.2 .M2918 2004
PY  - 2004///
CY  - México
PB  - Pearson Education
KW  - Marketing research
KW  - Local
KW  - Methodology
N1  - Translation of: Marketing research : an applied orientation, c2004; Includes bibliographical references and index
ER  -