00924nam a2200241Ia 4500 283509 20160527200641.0 080602t2004 mx a 001 0 spa d 9702604915 Mayaguez HF5415.2 .M2918 2004 HF5415.2 .M2918 2004 Malhotra, Naresh K. Local 129953 Investigación de mercados un enfoque aplicado Naresh K. Malhotra ; traducción, José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. 4a ed. México Pearson Education c2004. xxviii, 713, [69] p. ill. 27 cm. Translation of: Marketing research : an applied orientation, c2004. Includes bibliographical references and index. gccmay2008 Marketing research Local 131175 Marketing research Methodology. Local 131175 204505 204505 0 0 lc 0 HF_5415_200000000000000__M2918_2004 0 mbl 308398 12 12 20 2016-05-27 Pearson Education 37.50 420531 0 HF5415.2 .M2918 2004 50000003186706 2016-05-27 00:00:00 r:283509 6