Malhotra, Naresh K. <br/><br/>
Investigación de mercados  un enfoque aplicado 
Naresh K. Malhotra ; traducción, José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. 
 - 4a ed. 
 - México  Pearson Education  c2004. 
 - xxviii, 713, [69] p.  ill.  27 cm. 
<br/><br/> Translation of: Marketing research : an applied orientation, c2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9702604915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M2918 2004