Kolter, Philip <br/><br/>
Marketing 
Philip Kolter ... [et al.]. ; revisión técnica: Andrés Ibánez Tardel, Hernán Palacios Correa, Pedro Hidalgo Campos ; traducción: Clara Eugenia Rivera Rodríguez, María de Ancos Rivera. 
 - 10a ed. ; reimp. 2006 
 - México  Pearson Education  c2004. 
 - xxvii, 758 p.  ill.  29 cm. 
<br/><br/> Translation of: Principles of marketing, 10th ed. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8420541982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing