TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Starr,Richard G.
TI  - Marketing
U1  - 658.8 
PY  - 2001///
CY  - México
PB  - Pearson Education
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -