00667nam a2200205Ia 4500001000700000003000500007005001700012008004100029082001900070100002600089240003800115245009200153250001100245260003900256300003700295504005300332650002100385700002600406700002900432282032BIBL20160527200334.0070612s2001    mx a     b    00110 spa  00a658.8bK87p8 E10aKotler, Philip,2LEMB10aPrinciples of marketing.lSpanish10aMarketingcPhilip Kotler, Gary Armstrong ; traducción : Roberto L. Escalona García.  a8. ed.0 aMéxicobPearson Educationc2001.  axviii, 689 p.bcol. ill.c27 cm.  aIncludes bibliographical references and indexes. 0aMarketing2Local10aArmstrong, Gary2LEMB10aStarr, Richard G.2Local