Kotler, Philip, <br/><br/>
Marketing 
Philip Kotler, Gary Armstrong ; traducción : Roberto L. Escalona García. 
 - 8. ed. 
 - México  Pearson Education  2001. 
 - xviii, 689 p.  col. ill.  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p8 E