Masterman, Guy. <br/><br/>
Innovative marketing communications  strategies for the events industry 
Guy Masterman, Emma H. Wood. 
 - Oxford  Burlington, MA  Elsevier/Butterworth-Heinemann  2006. 
 - xxi, 322 p.  ill.  25 cm. 
 - Events management series .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0750663618 (pbk.) 
<br/><br/><label>LCCN: </label>2005925262 
<br/><br/><label>Nat. Bib. No.: </label>GBA503048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management.<br/>Special events--Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405  / .M37 2006 
<br/><br/><label>Dewey Class. No.: </label>394.2068  / M4234i