@book{202297,
	author = {Masterman, Guy. and Wood, Emma H.},
	title = {Innovative marketing communications},
	publisher = {Elsevier/Butterworth-Heinemann},
	year = {2006.},
	series = {Events management series},
	address = {Oxford},
	url = {http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html}
}