TY  - BOOK
AU  - TreviÃ±o MartÃ­nez,RubÃ©n
TI  - Publicidad: comunicacÃ³n integral en marketing
SN  - 9701026608
PY  - 2000///
CY  - MÃ©xico
PB  - McGraw-Hill
KW  - Publicity
KW  - Local
KW  - Advertising
KW  - LEMB
KW  - Communication in marketing
KW  - Sales promotion
N1  - Include index
ER  -