Treviño Martínez, Rubén. <br/><br/>
Publicidad  comunicacón integral en marketing 
Rubén Trevin̄o Martínez. 
 - México  McGraw-Hill  c2000. 
 - xvi, 482 p.  ill.  27 cm. 
<br/><br/>Include index. 
<br/><br/><label>ISBN: </label>9701026608 9789701026601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Advertising<br/>Communication in marketing<br/>Sales promotion