TY  - BOOK
AU  - Govoni,Norman A.P.
TI  - Dictionary of marketing communications
SN  - 0761927700 (hard)
AV  - HF5412 .G68 2004
U1  - 380.1/03 21
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Marketing
KW  - Dictionaries
KW  - Local
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 245-247)
ER  -