00983nam a2200301Ia 4500 201871 201871 280522 20180917123650.0 030331s2004 cau b 000 0 eng 2003007359 0761927700 (hard) 0761927719 (paper) DLC DLC DLC spa rda pcc Govoni, Norman A. P., 104852 Dictionary of marketing communications / Norman A. Govoni. Thousand Oaks, Calif. : Sage , 2004. v, 249 p. 24 cm. txt rdamedia n rdacarrier nc Includes bibliographical references (p. 245-247). gccdic2006 HF5412 .G68 2004 380.1/03 21 Marketing Dictionaries. Local 131165 Communication in marketing Dictionaries. Local 78740 lcc 6 HF 5412 .G68 2004 HF 5412 .G68 2004 0 0 lc 0 HF_5412_000000000000000__G68_2004 0 mbl 288132 12 12 7 2016-05-27 Sage 84.03 403758 0 HF5412 .G68 2004 50000003170601 2016-05-27 00:00:00 r:280522 6