Govoni, Norman A. P., <br/><br/>
Dictionary of marketing communications / 
Norman A. Govoni. 
 - Thousand Oaks, Calif. :  Sage ,  2004. 
 - v, 249 p.  24 cm. 
<br/><br/>Includes bibliographical references (p. 245-247). 
<br/><br/><label>ISBN: </label>0761927700 (hard) 0761927719 (paper) 
<br/><br/><label>LCCN: </label>2003007359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Communication in marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / .G68 2004 
<br/><br/><label>Dewey Class. No.: </label>380.1/03