McQuail, Denis. <br/><br/>
McQuail's mass communication theory 
Denis McQuail. 
 - 5th ed. 
 - London  Thousand Oaks, Calif.  Sage Publications  c2005. 
 - viii, 616 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. [571]-608) and indexes. 
<br/><br/><label>ISBN: </label>1412903718 1412903726 (pbk.) 
<br/><br/><label>LCCN: </label>2005282679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90  / .M35 2005 
<br/><br/><label>Dewey Class. No.: </label>302.23