01494nam a2200265Ia 4500 280442 20160527195939.0 050510s2006 caua b 001 0 eng 2005013495 1412926351 (pbk. : alk. paper) DLC DLC DLC pcc HM1221 .H43 2006 659.2 22 Heath, Robert L. (Robert Lawrence) Local 109327 Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs. Thousand Oaks, Calif. SAGE Publications c2006. xix, 539 p. ill. 25 cm. Includes bibliographical references and index. Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace. gccnov2006 gccdic2006 Public relations Local 154934 Coombs, W. Timothy. Local 80451 201794 201794 0 0 lc 0 HM_1221_000000000000000__H43_2006 0 mbl 287660 12 12 20 2016-05-27 Sage Publications 89.30 403685 0 HM1221 .H43 2006 50000003171773 2016-05-27 00:00:00 c. 2 r:280442 6 0 0 lc 0 HM_1221_000000000000000__H43_2006 0 mbl 287665 12 12 20 2016-05-27 Sage Pub. 94.45 403428 0 HM1221 .H43 2006 50000003171757 2016-05-27 00:00:00 r:280442 6