01379nam a2200229Ia 450000100070000000500170000700800410002401000170006502000350008204000180011704200080013505000220014308200140016510000470017924500860022626000530031230000300036550400510039550506440044665000280109070000310111828044220160527195939.0050510s2006    caua     b    001 0 eng    a  2005013495  a1412926351 (pbk. : alk. paper)  aDLCcDLCdDLC  apcc00aHM1221b.H43 200600a659.22221 aHeath, Robert L.q(Robert Lawrence)2Local10aToday's public relationsban introductioncby Robert L. Heath, W. Timothy Coombs.  aThousand Oaks, Calif.bSAGE Publicationscc2006.  axix, 539 p.bill.c25 cm.  aIncludes bibliographical references and index.0 aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace. 0aPublic relations2Local1 aCoombs, W. Timothy.2Local