TY  - BOOK
TI  - Harvard Business Review: gestión de marcas 
T2  - Ideas con impacto
SN  - 8423422488
AV  - HD69 .B7 H3718 2005
U1  - 658.827 21
PY  - 2005///
CY  - Barcelona
PB  - Ediciones Deusto
KW  - Brand name products
KW  - Local
N1  - Includes index; Translation of: Harvard Business Review on brand management
ER  -