TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly,James H.
TI  - Marketing Management: Knowledge and Skills
T2  - McGraw-Hill/ Irwin series in marketing
SN  - 0073137634
PY  - 2007///
CY  - Boston, Mass. : McGraw Hill
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes index
ER  -