Peter, J. Paul. <br/><br/>
Marketing Management  Knowledge and Skills. 
Paul J. Peter. 
 - 8th ed. 
 - Boston, Mass. : McGraw Hill  c2007. 
 - xix, 876 p.  ill.  26 cm. 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0073137634  145.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.