01471nam a2200241Ia 450000100070000000500170000700800410002402000230006504900170008808200170010509000270012210000360014924500430018525000120022826000300024030000430027050400510031350505880036459000150095265000420096799900190100995202010102827973520160527195822.0061006t2007    njua          001 0 eng d  a0131963341c145.95  aMayaguezbmb002658.8 W767m3  aHF5415.13b.W5476 20071 aWiner, Rusell S.2Local918972210aMarketing ManagementcRusell S. Winer.  a3rd ed.  aNJbPrentice Hallcc2007.  axxv, 481 p.bill. (some col. )c28 cm.  aIncludes bibliographical references and index.0 aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets.  agccoct2006 0aMarketingxManagement.2Local9131165  c201185d201185  00102lc406HF_5415_130000000000000__W5476_2007708mbl9283251a12b12c20d2016-05-27eLibreria PUCPRg145.95i401648l0oHF5415.13 .W5476 2007p50000002167517r2016-05-27 00:00:00xr:279735y6