TY  - BOOK
AU  - Winer,Rusell S.
TI  - Marketing Management
SN  - 0131963341
PY  - 2007///
CY  - NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index; Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets
ER  -