Winer, Rusell S. creator text nju NJ Prentice Hall c2007 2007 3rd ed. monographic eng

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xxv, 481 p. ill. (some col. ) 28 cm. Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets. Rusell S. Winer. Includes bibliographical references and index. Marketing Management 0131963341 061006 20160527195822.0 279735