01258nam a2200229Ia 4500 279735 20160527195822.0 061006t2007 njua 001 0 eng d 0131963341 145.95 Mayaguez mb 658.8 W767m3 HF5415.13 .W5476 2007 Winer, Rusell S. Local 189722 Marketing Management Rusell S. Winer. 3rd ed. NJ Prentice Hall c2007. xxv, 481 p. ill. (some col. ) 28 cm. Includes bibliographical references and index. Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets. gccoct2006 Marketing Management. Local 131165 201185 201185 0 0 lc 0 HF_5415_130000000000000__W5476_2007 0 mbl 283251 12 12 20 2016-05-27 Libreria PUCPR 145.95 401648 0 HF5415.13 .W5476 2007 50000002167517 2016-05-27 00:00:00 r:279735 6