Winer, Rusell S. <br/><br/>
Marketing Management 
Rusell S. Winer. 
 - 3rd ed. 
 - NJ  Prentice Hall  c2007. 
 - xxv, 481 p.  ill. (some col. )  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets. 
<br/><br/><label>ISBN: </label>0131963341  145.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>