TY - BOOK AU - Manning,Gerald L. AU - Reece,Barry L. TI - Selling today: creating customer value SN - 0131009524 AV - HF5438.25 .M35 2004 PY - 2004/// CY - New Jersey PB - Pearson KW - Selling KW - Local N1 - Includes Selling Today supplement -- Using Technology to add Value, 2004; Includes bibliographical references (p. 497-507) and index ER -