TY  - BOOK
AU  - Gilligan,Collin
AU  - Wilson,R.M.S.
TI  - Strategic marketing planning
SN  - 0750622466
AV  - HF5415.13 .G49 2003
PY  - 2003///
CY  - Oxford, Boston, MA
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -