<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00737nam a2200217Ia 4500</leader>
  <controlfield tag="001">279664</controlfield>
  <controlfield tag="005">20160527195812.0</controlfield>
  <controlfield tag="008">061024t2003    njua          001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0750622466</subfield>
    <subfield code="c">39.95</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">Mayaguez</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.G49 2003</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Gilligan, Collin.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">102675</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Strategic marketing planning</subfield>
    <subfield code="c">Colin Gilligan and Richard M.S. Wilson.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1st ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Oxford</subfield>
    <subfield code="a">Boston, MA</subfield>
    <subfield code="b">Butterworth-Heinemann</subfield>
    <subfield code="c">c2003.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii, 625 p.</subfield>
    <subfield code="b">ill.</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
    <subfield code="a">gccoct2006</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131165</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Wilson, R. M. S.</subfield>
    <subfield code="q">(Richard Malcolm Sano)</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">189617</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">201119</subfield>
    <subfield code="d">201119</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_130000000000000__G49_2003</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">282682</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">Elsevier</subfield>
    <subfield code="g">47.13</subfield>
    <subfield code="i">402239</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.13 .G49 2003</subfield>
    <subfield code="p">50000003169363</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:279664</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
