Gilligan, Collin. <br/><br/>
Strategic marketing planning 
Colin Gilligan and Richard M.S. Wilson. 
 - 1st ed. 
 - Oxford  Boston, MA  Butterworth-Heinemann  c2003. 
 - xii, 625 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750622466  39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G49 2003