TY  - BOOK
AU  - Thomas,Brian
AU  - Housden,Mathew
ED  - Institute of Direct Marketing.
TI  - Direct marketing in practice
SN  - 0750624280
PY  - 2002///
CY  - Boston
PB  - Elseiver
KW  - Direct marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -