Thomas, Brian. <br/><br/>
Direct marketing in practice 
Brian Thomas, Mathew Housden. 
 - Boston  Elseiver  c2002. 
 - 348 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750624280  32.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing