Crouch, Sunny. <br/><br/>
Marketing for managers 
Sunny Crouch, Matthew Housden. 
 - 3rd ed. 
 - Oxford  Boston, MA  Butterworth-Heinemann  c2003. 
 - xvi, 372 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750654538  39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C78 2003