@book{201112,
	author = {Johansson, Johny K.},
	title = {Global marketing},
	publisher = {McGraw-Hill/Irwin},
	year = {c2003.},
	series = {McGraw-Hill/ Irwin series in marketing.},
	address = {New York, N.Y.},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/description/mh024/2002023528.html}
}