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  <titleInfo>
    <title>Fundamentos de marketing</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketing : an introduction. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Armstrong, Gary</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson Educación</publisher>
    <dateIssued>2003</dateIssued>
    <edition>6a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>1 v. (varias paginaciones) ill. 26 cm. 1 disco compacto (4 3/4 plg.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Gary Armstrong ; tr., Roberto Escalona García.</note>
  <note>ESTE LIBRO INCLUYE UN DISCO, LO PUEDE SOLICITAR AL MOMENTO DEL PRESTAMO.</note>
  <note>Bibliography : p. N1-N20.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc" displayLabel="2003">HF5415 K67</classification>
  <classification authority="ddc" edition="21">658.8 K874m6 E</classification>
  <identifier type="isbn">9702604001</identifier>
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    <recordCreationDate encoding="marc">030818</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527195809.0</recordChangeDate>
    <recordIdentifier source="OCoLC">279637</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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