TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.,Jr
AU  - Deras Quiñones,Adolfo
AU  - McDaniel,Carl
TI  - Marketing
SN  - 9706861998
AV  - HF5415 .L262418 2002
U1  - 658.8 
PY  - 2002///
CY  - México
PB  - Thomson
KW  - Marketing
KW  - Local
KW  - Management
N1  - Includes bibliographical references and index
ER  -