Lamb, Charles W. <br/><br/>
Marketing 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones ... [et al.]. 
 - 6a ed. 
 - México  Thomson  c2002. 
 - xiv, 751 p.  ill. col.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9706861998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L262418 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L2181m6 E