TY  - BOOK
AU  - Kotler, Philip,
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0131457578
AV  - HF5415.13 .K64 2006
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -