Kotler, Philip, <br/><br/>
Marketing management 
Philip Kotler, Kevin Keller. 
 - 12th ed. 
 - Upper Saddle River, NJ  Prentice Hall  c2006. 
 - xxxix, 733 [45] p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578  153.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2006